- Non-governmental organization, founded by the film industry. It is responsible for the national classification and censorship of films within the United Kingdom. This means that they chose what certificate is appropriate for different films.
- For example, films that are suitable for young children, usually four years and above would be given the certificate 'U' which stands for Universal.
- 'PG' stands for Parental Guidance which means that there may be some part of the film unsuitable for children to watch unaccompanied.
- '12A' means 12 Accompanied; a child must be with an adult if they are 12 years or around that age.
- The rest of the certificates are ages that you must be to view the film such as 12, 15 and 18.
- R18 means restricted 18.
(Information from http://www.bbfc.co.uk/ )
Because of this research, we have decided that the rating that we will our trailer will be either a 15 or 18.
This is due to the fact that there will be strong violence and graphic imagery. There may also be times when the actors swear or use mild language, but nothing to obscene.
This is due to the fact that there will be strong violence and graphic imagery. There may also be times when the actors swear or use mild language, but nothing to obscene.
There will be no nudity or drug use.
We also believe that the audience will be more boys that girls, because stereotypically girls get scared easier, and do not enjoy watching gory, graphic scenes.
Primary Target Audience
The target audience for our piece are teenagers and young adults, between the ages of 15-21. Horror movies are also stereotypically in the favour of boys due to violence and pretty girls that are usually included, but we want it to appeal to both genders by using a balance of males and females in the piece.
The target audience for our piece are teenagers and young adults, between the ages of 15-21. Horror movies are also stereotypically in the favour of boys due to violence and pretty girls that are usually included, but we want it to appeal to both genders by using a balance of males and females in the piece.
Secondary Audience
Secondary audience is the second most important consumer that you would like to target. For our movie, the secondary audience will be adults between 21-40. It will also be people that enjoy action movies, as they enjoy adrenaline rushes, just like you would get from horrors.
Secondary Audience Survey: Number 1
Name: Vikesh Babajee
Age: 17
Gender: Male
Favourite Genre of Movie: Action
Name: Vikesh Babajee
Age: 17
Gender: Male
Favourite Genre of Movie: Action
Why are action movies your favourite?
I like action movies because they are engaging; I like the adrenaline rushes that you get from things such as car chases and fast pace fights. I also like watching it to see what actresses are in it; they are usually very pretty.
What would attract you to a horror?
I would watch a horror movie if the trailer was very tension building and full of enigma codes so that I watch the full movie to find out more. They would also engage me if it is full of violence, blood and gore.
I like action movies because they are engaging; I like the adrenaline rushes that you get from things such as car chases and fast pace fights. I also like watching it to see what actresses are in it; they are usually very pretty.
What would attract you to a horror?
I would watch a horror movie if the trailer was very tension building and full of enigma codes so that I watch the full movie to find out more. They would also engage me if it is full of violence, blood and gore.
Secondary Audience Survey: Number 2
Name: Jennifer Lawson
Age: 43
Gender:Female
Favourite Genre of Movie: Thriller/Crime
Age: 43
Gender:Female
Favourite Genre of Movie: Thriller/Crime
Why are crime movies your favourite?
I am attracted to crime movies, due to the fact that they leave a lot for you to work out for yourself, for example, Who is the killer? There is also a lot of tension built up in them, through the music and camera work used. They usually star someone well known too.
What would attract you to a horror?
I would watch a horror movie if the trailer was full of enigma codes, so I would go and watch it is it left me wanting more. I would also go and see a horror, if a well known horror actor or actress was in it, as I would be guaranteed that it will be a good movie if they are present.
I would watch a horror movie if the trailer was full of enigma codes, so I would go and watch it is it left me wanting more. I would also go and see a horror, if a well known horror actor or actress was in it, as I would be guaranteed that it will be a good movie if they are present.

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