Trailer- Audience Profile

Audience Profiling

Age: 18-30 (The movie will be given an 18 rating, therefore, people below that age may not enjoy the content as it may be too graphic)
Ethnicity: Mixed (Trailer should appeal to people of all ethnic backgrounds)
Gender: Male and female (Predominantly male)
Education: High School/Sixth Form, University, Work
Film preferences: Horror, Action, Thriller, Mystery (It would benefit the audience member if they were into this genre of movie, as they are highly related to the genre of our trailer (horror))

WHY THIS PROFILE?
We have chosen these types as our target audience due to the fact that this age range and gender are most likely to be fans of horror movies. The age group we have chosen will allow us to have more graphic content in our trailer, as it will be given the certificate 18. Lastly, Being in higher education may mean that they will be able to go to the cinema by themselves, and be old enough to view the film.

Example of an Audience member 1

Name: Luke Harrison

Ethnicity: White British

Age: 19

Gender: Male

Income: Disposable income, full time job

Education: N/A

Social Class: Middle Class

Film preferences: Action, Thriller

Interests: Football, Driving, Watches

Example of an Audience member 2

Name: Jessica Whitehurst

Ethnicity: Caribbean/white mixed

Age: 18

Gender: Female 

Income: Disposable income, pocket money

Education: Sixth form

Social Class: Working Class

Film preferences: Horror, Comedy

Interests: Acting, shopping, Make-up, Music, Rugby. 

APPLYING THEORY TO OUR AUDIENCE PROFILE